Toughpad Web Site | 2012
The client wanted to redesign their existing web site for their line of rugged professional tablets. Panasonic wanted a micro site. with a simpler, cleaner look and easy-to-use navigation. We balanced the simplicity by also using large imagery of the products and application photos.
Employee Training DVD Set | 2011
This is a bilingual DVD set with various tutorials and information for mobile phone sales floor employees. All information in the DVD, packaging and booklet is displayed in English and Spanish. This package features their beloved character known as "Papi Ring," a fun-loving norteño who used a witty and comedic approach to appeal to the Latino target.
2011 Nursery Guide | 2011
Here is a landing page and online brochure designed to target new parents who are looking for ideas on baby room design. The landing page featured Dunn-Edward Paint's Professional Paint Advisor, and options to download promotional offers and the Nursery Design Guide. The design guide shows many room design themes and color combinations, not only for paints, but furniture and accessories as well, to create the perfect baby room.
Solutions Architecture Brochure | 2012
This brochure is used by sales people to build awareness that Panasonic is not only an electronics company, but they can provide solutions and services to improve your business. This design uses large and beautiful imagery, which compliments each vertical's information and proof-points.
Under the Table Merlot
Wine Packaging Design | 2003
I used a classic approach with this wine label design. Aside from the mischievous name, I used a glossy label, instead of the traditional matte paper that usually accompanies the classic look, in order to help this label stand out from many of the various wine designs one will see on the shelves.
Print Materials | 2011
This is a print campaign to promote their seasonal salad offering. Using consistency with their brand identity and artwork, this was a lot of fun creating the huge strawberry holding the salad.
DVD Packaging | 2004
This was a student project where I redesigned the DVD packaging for the film, "Raging Bull". I kept the design gritty to reflect the brutal boxing action of the film, but used simple script lettering to give a touch of class that came with the storytelling. I also expanded the booklet to feature notes on the film, as well as information on the real-life Jake LaMotta.
Hotel Toiletry Design | 2003
This student project began as a logo design for the hotel. I then created the identity system, including the hotel's bathroom materials.
Print & Outdoor | 2008
This was a fun and humorous approach to Compass Bank's custom check card campaign. To appeal to the Latino male audience, we created two characters who displayed their luchador
alter-egos on their customizable check card. For our female audience, we had a young woman who wanted to dump the boyfriend who happened to be featured on her check card. Both campaigns were produced in Spanish and English, and I also helped with direction for both our Radio and Video creative. To view the commercial for "Mask", click here
Web Design | 2011
The first web site here is a redesign done to Panasonic's business division of their products and services. At the time, each professional product had its own micro site. This was a long process to finally align every area and product of the business division and have one identity with easy-to-use navigation. Below is a micro site. that promoted a specific projector. We had more freedom in this design since we wanted to keep this site separate from the main Panasonic site.
Logo Design | 2011
Here are a few random logo designs for clients that range from rock bands, to education, to small businesses.